Foundation Launch Week Of Action Campaign


Next week, MFC Foundation are hosting a ‘Week of Action’ social media campaign to raise awareness of the charity.

Across the week, we will be utilising our Twitter, Facebook, Instagram channels, as well as our website to promote some of the powerful and diverse work we do across the Tees Valley.

The initiative was devised as a result of research produced towards the end of last season, suggesting there is a great awareness of the charity amongst our supporters but they could not tell us exactly what we do.

Each day we will be promoting a different programme throughout our platforms, with inspirational videos, key stats graphics and life-changing case studies just some of what will be on offer.

On Wednesday, both the Middlesbrough FC playing and coaching staff will join us in spreading the word of the Foundation by visiting some of the fantastic organisations we work in, including primary schools, secondary schools, sports centre and care homes.

Saturday’s SkyBet Championship fixture between Middlesbrough and Cardiff City has also been dedicated to the Foundation, with a number of events going on around the stadium.

We will be selling copies of former Foundation patron Ali Brownlee and Gordon Cox’s book ‘Ayresome Angels: The Boys of ‘67’ for just £1 outside the West Stand in the Foundation station.

There’ll also be bucket collections, a football skills demo by our Futsal scholars and extensive coverage of the Foundation in the match day programme, with the players also wearing MFC Foundation t-shirts during the warm up.

If you’re in the Generation Red Zone, keep a look out for our MFC Foundation flags which you can wave during the match to cheer on the players, as well as the local primary school children we work with who will be marching around the pitch for the flag parade.

Helena Bowman, Head of MFC Foundation said: “The Foundation does some fantastic work across the local community and we are hoping to use this week as a way of enlightening individuals, who may not have heard about the Foundation, about the work that we do.

“Social media is a very powerful tool, and we have highlighted this platform to showcase a taster of some of the great work we have delivered, and are continuing to do to raise aspirations and change lives.

“MFC Foundation is the club’s official charity, but we operate as a separate entity, so we greatly appreciate all of the support we get; from our funders to our participants, and everyone in between.

“We’d like to thank manager Garry Monk and his team for supporting our Week of Action, and we are very much looking forward to showing some of the players some of the great work we carry out in the community.”