Joy of moving

Ferrero UK’s corporate social responsibility project, the Joy of moving programme, which has been developed and delivered through a partnership with EFL in the Community for over seven years, is based on a methodology which is designed to inspire children to move through play and captures the fun approach, which we know is key. The methodology was established by independent experts and focuses on developing key skills in four major areas:

• Physical fitness
• Motor coordination
• Cognitive functions & creativity
• Life skills

The Joy of moving programme is delivered within schools and consists of two elements: the Move & Learn project and Joy of moving Festivals.

Move & Learn

Move & Learn is targeted at children aged 9 and 10 – a key milestone in a child’s development – and is designed to appeal to every child through a fun and engaging approach. Consisting of 9 hours of education over six weeks, plus a series of home-based family challenges, children learn about the importance of physical activity and how to eat a balanced diet and lead an active lifestyle. We also work hard to support and encourage schools to adopt the ideas and approach in the longer term.

Joy of moving Festivals

Alongside Move & Learn, we run the Joy of moving Festivals that involve the full school during the summer term. These half or full-day events are a celebration of being active. Children take part in a range of fun challenges and games during the day.

Joy of moving Resource Hub

Having to adapt to the pandemic, an online resource, the Joy of moving Resource Hub, was made available to parents to keep their children active. The resource hub features several fun activities that can be played in the house or in the garden.