Extra Life

Stewart Downing and Ben Gibson pose with a yellow Extra Life poster in the club kit room

Football fans know all about extra time, but Boro supporters will soon be talking Extra Life thanks to a new health initiative. Middlesbrough Football Club has signed up to the ‘healthy settings’ scheme, which works within organisations to improve the health and wellbeing of their staff and service users. As well as targeting Middlesbrough FC and Foundation employees, the scheme will be rolled out to Boro fans across the region, and all visitors to the club’s facilities.

Developed by Public Health at Middlesbrough Council, the initiative works by identifying the specific health needs within a setting; and implementing lasting health improvement and population behaviour change.

In this instance, the findings of Extra Life have been used to shape the objectives of future health projects implemented by MFC Foundation, the official charitable arm of Middlesbrough FC, in their work with Boro fans, as well as encouraging both club and Foundation staff to lead healthier lives.

Michael James, Middlesbrough FC’s Chief Financial Officer, said: “Middlesbrough Football Club is committed to improving the health of people on Teesside, from our own staff to the wider community of Boro fans. We’re delighted to join the Extra Life drive, which provides an invaluable opportunity to tailor our efforts and make significant strides together with our supporters.”

Middlesbrough suffers from poor health outcomes and a high number of people dying early from preventable illnesses. Factors including smoking, poor diet and a lack of physical activity all contribute to this, and the club are keen to target and work to meet these needs.

Helena Bowman, Head of MFC Foundation, said: “MFC Foundation already delivers strong health projects in our community, but Extra Life will enable us to shape what we are doing around the needs of the Boro fans. We believe this project will help us to provide the most meaningful and impactful campaigns, where they are most needed.”
The most recent research suggests an estimated 131 million days are lost to sickness absence each year in the UK, while up to 50% of health and wellbeing is thought to be determined by social factors and the environment in which people live and work. This in turn has an impact on productivity, a major stumbling block for rebuilding the economy locally and nationally. For more information about Extra Life, please visit www.extralifesettings.co.uk

Boro Anniversary Shirt Launched With MFC Foundation Logo

In recognition of the Riverside celebrating its 25th birthday, the club have commissioned a commemorative shirt and the Foundation’s logo will be proudly displayed on it.

Unlike last season where we were shirt sponsor for one game against QPR, the name of MFC Foundation will be on Boro’s third shirt every time it is worn this season. It will be seen for the first time when Boro take on Cardiff City on Saturday.

The shirt is worn here by participants of some of the programmes we run. Kevin lost 28 pounds during a course of male FIT BORO sessions, Nusrat’s physical and mental well-being improved during the female FIT BORO sessions. Hazel represents Football Welcomes, a programme that brings together multiple nationalities, Abdullah’s journey through that programme has moved on through volunteering and is now in a Traineeship programme, while Nick has been with us as long as the stadium itself, we thank him for 25 years sterling service as a volunteer.

“It is an honour for the Foundation to be on a very special shirt,” says Helena Bowman, head of the Foundation. “This is an historic season for the club and the Riverside and for us to be part of that history is humbling.

“We must thank the Kindred Group for donating their sponsorship space to us and allowing the Foundation logo, a badge of honour for us, to be on a unique shirt and help raise our profile. This means so much to us.”

Boro’s commemorative shirt launched on Friday October 23 2020

Helena continues: “To think it is already 25 years since the club moved into a new home. They have faced many challenges in that time. We too face challenges like we have never faced before.

“We are living in difficult and demanding times, but we are doing all we can to reach out to those in need, to provide help, to inspire confidence in communities and provide hope for individuals.

“Our mission is simple, by harnessing the passion and power of the club brand, we work to raise aspirations and improve the life chances of young people and adults across Teesside.

“We work in some of the most disadvantaged areas of Teesside. We engage with those who need our support through the delivery of inspiring sport, education, health and inclusion projects.

“We’re very proud of what we do as a Foundation and we hope Teesside is proud of us.”

Middlesbrough Football Club and MFC Foundation working together at the very heart of YOUR community.